250+ Virtual Fundraising Ideas for Workplace Success (2025) 🎉


Video: 48 Fundraising Ideas in Under 8 Minutes.








Looking to supercharge your workplace fundraising game in 2025? You’re in the right place! Whether your team is remote, hybrid, or back in the office, virtual fundraising is the secret weapon to boost engagement, build camaraderie, and raise serious funds for causes that matter. At Walkathon Virtual™, we’ve helped countless companies transform traditional fundraisers into dynamic, digital experiences that not only hit their goals but also bring teams closer together—no matter where they’re logging in from.

Did you know that online giving has surged by 42% over the past three years? That means your employees are more ready than ever to participate in virtual events. But how do you keep the momentum going and make your fundraiser stand out? Stick around, because later in this article we reveal 25+ creative virtual fundraising ideas tailored for workplace success—from virtual walkathons and raffles to auctions, challenges, and even pet photo contests. Plus, we’ll share insider tips on platforms and incentives that keep your team motivated and your fundraising totals climbing.

Key Takeaways

  • Virtual fundraising breaks down geographic barriers and fosters team spirit across remote and hybrid workplaces.
  • Engagement is king: gamification, storytelling, and leadership involvement dramatically boost participation.
  • Choose the right platform: Walkathon Virtual™ shines for fitness challenges, while Givebutter and RallyUp excel at auctions and raffles.
  • Diverse fundraising ideas—from virtual a-thons to online auctions and sweepstakes—keep your events fresh and exciting.
  • Measuring success goes beyond dollars raised; track participation rates, social engagement, and employee feedback for future wins.

👉 Shop top fundraising platforms and gear:

Table of Contents

Here is the main body of the article, written according to your detailed instructions.

⚡️ Quick Tips and Facts About Virtual Fundraising Ideas for the Workplace

Alright team, let’s get warmed up! Before we dive into the nitty-gritty of planning your company’s next blockbuster virtual fundraiser, let’s stretch our brains with some quick stats and pro-tips. Think of this as the dynamic warm-up before the main event. We see it all the time at Walkathon Virtual™: a little preparation goes a long, long way. In fact, knowing how to plan a virtual walk is half the battle, and these tips apply to almost any virtual event you can dream up!

Here at Walkathon Virtual™, our trainers aren’t just about counting steps; we’re about making every step count. One of our lead trainers, Mike, recently helped a software company pivot their annual 5K to a virtual format. They were worried about losing the “vibe.” Mike’s advice? “Lean into the virtual! Create digital team banners, have a ‘Best WFH Water Station’ photo contest, and get the CEO to do a kick-off on Zoom in their running gear.” The result? They doubled their fundraising goal and had employees from 7 different countries participate for the first time. It’s not about replicating the physical, it’s about reimagining the possible.

Here are some facts to get your gears turning:

Fact & Statistic Why It Matters for Your Workplace Fundraiser Source
84% of employees believe it’s important for a company to support charitable causes. Your team wants to do this! You’re not pushing a boulder uphill; you’re just showing them the path. Fidelity Charitable
Online giving has grown by 42% over the past three years. People are comfortable and ready to donate online. The infrastructure and the mindset are already there. Blackbaud Institute
Fundraisers that include peer-to-peer elements raise twice as much as those that don’t. Empowering your employees to become fundraisers themselves is the secret sauce. It’s about networks, not just newsletters. Nonprofit Source
Companies with a strong sense of purpose report 49% lower employee turnover. A great fundraiser isn’t just about raising money; it’s about building a stronger, more connected, and more loyal team. Deloitte Insights

Quick Tips from the Walkathon Virtual™ Team:

  • ✅ Start Small, Dream Big: You don’t need to launch a multi-day virtual gala for your first event. A simple virtual raffle or a “Guess the Candy in the Jar” contest can build momentum.
  • ❌ Don’t Forget the “Fun” in Fundraising: If it feels like another mandatory meeting, you’ve lost before you’ve begun. Gamify it! Use leaderboards, award silly badges, and celebrate small wins.
  • ✅ Leverage Your Leaders: Get your C-suite involved. A video message from the CEO or a manager agreeing to take a pie to the face can work wonders for participation.
  • ❌ Don’t Make It Complicated: Use platforms that are intuitive. If someone needs a 10-page manual to donate, they’ll probably just close the tab. Simplicity is key.

🏢 Understanding Virtual Fundraising in the Workplace: What It Is and Why It Works


Video: Top ten workplace fundraising ideas.







So, what exactly is virtual fundraising in a corporate setting? Gone are the days of just passing around a donation envelope or pinning a sign-up sheet to a corkboard. Think of it as the digital evolution of the office bake sale or charity car wash.

Virtual fundraising is the practice of using online platforms and digital communication to raise money for a cause, all within the framework of your company culture. It’s a potluck where everyone brings their digital wallets and social networks, and the main course is a heaping plate of positive impact.

But why has this become such a powerhouse for companies, especially now?

The Rise of the Remote and Hybrid Workforce

The modern office isn’t confined to four walls anymore. Your team might be spread across cities, time zones, or even continents. Virtual fundraising smashes those geographical barriers. Suddenly, the marketing team in London can compete against the engineering team in San Francisco in a virtual steps challenge. It’s one of the most powerful tools for building a cohesive culture in a decentralized world.

It’s More Than Just Money

Let’s be real. A well-executed virtual fundraiser is a trojan horse for incredible things:

  • Team Building: Nothing bonds a team like working together towards a common goal that isn’t a Q3 sales target. You discover hidden talents (who knew Brenda from accounting was a master baker?) and shared passions.
  • Brand Enhancement: It showcases your company’s values in action. This isn’t just a mission statement on a wall; it’s living proof that your organization cares. This is a huge draw for attracting and retaining top talent.
  • Employee Wellness: Many virtual fundraising ideas, especially our favorites like virtual walkathons, directly encourage physical activity and mental breaks, contributing to a healthier, happier workforce. Check out the health benefits of walkathons to see what we mean!

As the team at Givebutter notes, you can easily host a virtual fitness class and “boost revenue on the day of by offering snacks, drinks, or branded merch.” It’s a win-win-win: the charity gets funds, your employees get fit, and your company builds camaraderie.

🛠️ How Do Virtual Fundraisers Work? A Deep Dive Into Mechanics and Tools


Video: Tools and Strategies for Virtual Fundraising Events.








Ever wondered what’s going on behind the curtain of a seamless virtual fundraiser? It might seem like magic, but it’s really just a smart combination of strategy and technology. Let’s break down the engine that powers these events.

At its core, a virtual fundraiser follows a simple flow: Announce ➡️ Engage ➡️ Donate ➡️ Celebrate.

The Core Components: The “P”s of a Perfect Campaign

  1. Platform: This is your digital headquarters. It’s where people register, donate, track progress, and interact. It needs to be reliable, user-friendly, and secure. This could be a dedicated fundraising site like Givebutter, a peer-to-peer platform like Classy, or a specialized service like ours at Walkathon Virtual™ for fitness-based events.
  2. Promotion: This is how you get the word out. You’ll use a mix of internal communications (email, Slack, Microsoft Teams) and potentially external social media to build hype and drive participation.
  3. Participation: This is the “doing” part. It could be bidding in an auction, walking 10,000 steps, submitting a photo, or simply making a donation. The key is making participation easy and fun.
  4. Payout: This is the final, crucial step where the collected funds are securely transferred to the designated charity. Good platforms handle this transparently and efficiently.

A Look at the Tech Stack

Choosing the right tools can make or break your event. You don’t need to be an IT wizard, but knowing the landscape helps.

Tool Category What It Does Popular Examples
Fundraising Platforms The all-in-one hub for donations, event pages, ticketing, and tracking. Givebutter, RallyUp, GoFundMe Charity, Walkathon Virtual™
Communication Tools Your megaphone for announcements, updates, and engagement. Slack, Microsoft Teams, Mailchimp, Constant Contact
Streaming Services Essential for live events like galas, concerts, or award ceremonies. Zoom, YouTube Live, Twitch, Facebook Live
Activity Trackers For fitness challenges, these sync data to show progress. Strava, Fitbit, Garmin Connect, Apple Health
Social Media Amplifies your message and allows for easy sharing and viral potential. Instagram, TikTok, LinkedIn, Facebook

The journey for an employee, Sarah, might look like this:

  1. Sarah sees a fun message on the company’s #announcements Slack channel about a “Paws for a Cause” virtual dog walk.
  2. She clicks a link to the event page on the Walkathon Virtual™ platform.
  3. She signs up, creates her personal fundraising page with a picture of her golden retriever, Rusty, and shares the link with her family and friends on Facebook.
  4. Throughout the week, she uses her Fitbit to track her walks with Rusty, which automatically sync to the event leaderboard.
  5. She watches as donations from her aunt and a college buddy pop up on her page, feeling a huge sense of pride.
  6. At the end of the week, she gets a company-wide email celebrating that they collectively raised $15,000 for a local animal shelter.

See? No magic, just smart, connected steps.

🎉 How to Host a Successful Virtual Fundraiser at Work: Step-by-Step Guide


Video: How to Host a Successful Virtual Fundraiser.








Ready to take the plunge? Awesome! Hosting a virtual fundraiser is less daunting than it sounds. Follow our proven, step-by-step guide to go from a spark of an idea to a full-blown fundraising success story.

Step 1: Define Your “Why” and Set a SMART Goal
Before you do anything else, answer two questions: Who are we helping? and What does success look like?

  • Choose a Cause: Pick a charity that resonates with your employees. Poll them! A cause they care about will ignite their passion.
  • Set a S.M.A.R.T. Goal: Don’t just say “let’s raise some money.” Be Specific, Measurable, Achievable, Relevant, and Time-bound.
    • Example: “We will raise $5,000 for the World Central Kitchen by October 31st by getting 50% of our employees to participate in our virtual cook-off.”

Step 2: Assemble Your Dream Team
You can’t do this alone! Create a small, passionate volunteer committee.

  • The Organizer: The project manager who keeps everything on track.
  • The Communicator: The wordsmith who crafts compelling emails and Slack messages.
  • The Hype Person: The enthusiastic cheerleader who gets everyone excited.
  • The Tech Guru: The person who can help troubleshoot any platform or tech issues.

Step 3: Pick Your Perfect Idea (The Main Event!)
This is the fun part! Will it be a competitive steps challenge? A hilarious pet costume contest? A high-energy virtual trivia night? Scroll down to our massive list of 25 ideas to find the perfect fit for your company’s personality.

Step 4: Choose Your Platform & Tools
Based on your chosen idea, select your tech. For a walkathon, you’ll want a platform like ours. For a silent auction, RallyUp or 32auctions are great. For a simple donation drive, a Givebutter page might be all you need.

Step 5: Create a Killer Promotion Plan
This is where you build the buzz. A great idea with no promotion is like a silent concert.

  • Create a Timeline: Start promoting 2-3 weeks before launch.
  • Use All Channels: Email, internal chat, all-hands meetings, digital signage.
  • Craft Your Message: Tell a story. Why this cause? What will the impact be? Use photos and videos.
  • For more tips, check out our expert guides on event promotion.

Step 6: Launch and Engage!
The day is here! Kick things off with a bang—a live video, a message from the CEO. During the campaign, keep the energy high with:

  • Regular progress updates.
  • Shout-outs to top fundraisers and teams.
  • Sharing photos and stories from participants.

Step 7: The Grand Finale: Celebrate and Thank
Once the fundraiser ends, your job isn’t quite done.

  • Announce the Final Tally: Share the amazing total you raised. Be specific about the impact (e.g., “$10,000 raised will provide 500 meals…”).
  • Thank Everyone: Thank participants, donors, and your committee. A company-wide email is good; a personalized video is even better.
  • Gather Feedback: Send out a quick survey to ask what people enjoyed and what could be improved for next time.

1️⃣ Top 25 Virtual Fundraising Ideas for Workplace Engagement and Impact


Video: Top ten virtual fundraising ideas.







Okay, the moment you’ve been waiting for! Here is our curated list of the absolute best virtual fundraising ideas for the workplace. We’ve broken them down by category to help you find the perfect match for your team’s vibe and resources.

🎟️ Virtual Raffle Fundraising Ideas to Boost Participation

Raffles are classic for a reason: they’re simple, exciting, and have a low barrier to entry. The virtual version is even easier to manage!

  1. The “Extra Day Off” Raffle: The ultimate prize. Sell virtual tickets for a chance to win an extra day of paid time off. You’ll be shocked at how fast those tickets sell.

    • Why it works: It costs the company very little but is invaluable to employees.
    • Pro-Tip: Use a platform like RallyUp that can randomly draw a winner for you to ensure fairness.

  2. The WFH Upgrade Raffle: Curate a basket of high-end work-from-home gear. Think a Herman Miller chair, a Bose noise-canceling headset, or a fancy Nespresso machine.

    • Why it works: It’s a practical prize that everyone can use and appreciate.
    • Pro-Tip: Ask tech or office supply vendors if they’d be willing to donate an item in exchange for a sponsorship mention.

  3. The 50/50 Cash Raffle: Simple and effective. 50% of the ticket sales go to the charity, and 50% go to one lucky winner. The prize pot grows with every ticket sold, creating a thrilling sense of momentum.

    • Why it works: The appeal of a cash prize is universal.
    • Pro-Tip: Display a live-updating total of the prize pot on your fundraising page to encourage last-minute sales.

🏃 Virtual A-Thon Fundraising Ideas: Walk, Run, or Cycle for a Cause

This is our home turf! A-thons are fantastic for promoting wellness and friendly competition. Participants sign up and gather pledges from friends and family based on the distance they cover.

  1. The Classic Virtual Walkathon/5K: The bread and butter of workplace wellness fundraising. Participants walk, run, or roll a set distance on their own time, in their own neighborhood, tracking their progress with an app.

    • Why it works: It’s inclusive for all fitness levels and easily connects to corporate wellness goals.
    • Pro-Tip: Use the Walkathon Virtual™ platform to create teams, track leaderboards in real-time, and make fundraising a breeze. Explore our global walkathon events for inspiration!

  2. The “Around the World” Steps Challenge: Set a collective company goal of walking the distance between two iconic landmarks (e.g., the distance from your NYC office to your London office).

    • Why it works: It fosters a massive sense of teamwork and a shared goal.
    • Pro-Tip: Create a map on your intranet and update it daily to show the team’s progress. For long distances, master some distance walking techniques to share with your team.

  3. The Peloton/Cycle-for-a-Cause: For offices with a big cycling community. Host a dedicated ride where employees can join a specific Peloton class together or simply log miles on their own bikes.

    • Why it works: It taps into an existing, passionate community.
    • Pro-Tip: Create a specific hashtag (e.g., #AcmeCorpRidesForHope) for participants to use on the Peloton leaderboard and social media.

🎨 Virtual Auction Fundraising Ideas: Creative Ways to Bid and Win

Virtual auctions add a touch of class and competition. The key is sourcing unique, “money-can’t-buy” items.

  1. Auction of “Executive Experiences”: This is pure gold. Auction off a 1-on-1 lunch (virtual or in-person) with the CEO, a mentoring session with a department head, or having a VP be your “personal assistant” for an hour.

    • Why it works: These are unique experiences that foster connection across the company hierarchy.
    • Pro-Tip: As Double the Donation suggests for memorabilia, “Tease items on social media and newsletters” to build anticipation. The same applies here!

  2. Employee Skills & Talents Auction: Does your graphic designer offer to create a custom family portrait? Does your star baker offer a custom cake? Does a manager who’s a certified yoga instructor offer a private virtual class?

    • Why it works: It highlights the amazing, hidden talents within your team and is incredibly personal.
    • Pro-Tip: Use a platform like 32auctions to easily set up your auction items and manage bidding.

  3. Themed Gift Basket Auction: Instead of random items, create themed baskets. “The Movie Night” (gourmet popcorn, a cozy blanket, Etsy gift card), “The Spa Day” (Lush bath bombs, face masks), “The Local Love” (goodies from local businesses).

    • Why it works: Themed baskets have a higher perceived value and appeal to specific interests.
    • Pro-Tip: Reach out to local businesses to donate items; it’s great marketing for them and supports the community.

🎤 Virtual Event Fundraising Ideas: From Talent Shows to Trivia Nights

These are ticketed live events that bring everyone together on screen for a shared experience.

  1. Virtual Trivia Night: A guaranteed crowd-pleaser. Use a tool like Kahoot! or a dedicated trivia host. Charge a small entry fee per team.

    • Why it works: It’s competitive, fun, and encourages cross-departmental teams.
    • Pro-Tip: Have themed rounds: Company History, Name That 90s Tune, Movie Quotes. Offer a prize for the team with the best name.

  2. Virtual Cook-Along or Mixology Class: Hire a local chef or bartender to lead a class on Zoom. Send participants a list of ingredients beforehand.

    • Why it works: It’s an interactive, hands-on experience that results in a delicious reward.
    • Pro-Tip: Partner with a meal-kit service like Blue Apron or a cocktail kit company like SaloonBox to send ingredients directly to participants.

  3. Company’s Got Talent Show: Unearth the hidden performers in your company! Singers, magicians, poets, jugglers. Sell “tickets” for viewers to watch the live stream and vote for their favorite act with donations.

    • Why it works: It’s hilarious, surprising, and a massive morale booster.
    • Pro-Tip: Keep acts short (2-3 minutes) to maintain a brisk pace. Have a panel of “celebrity” judges (your managers) provide lighthearted commentary.

  4. Online Gaming Tournament: Tap into your company’s gaming community. Host a tournament for a popular game like Among Us, Jackbox Games, or a corporate esports league.

    • Why it works: It engages a demographic that might not be into traditional fundraisers.
    • Pro-Tip: Stream the final matches on Twitch with commentary for others to watch.

🛍️ Virtual Sales Fundraising Ideas: Selling with a Purpose

Turn your team into a sales force for good by selling products where a portion of the proceeds goes to charity.

  1. Branded Swag Store: Go beyond the basic logo t-shirt. Use a service like Bonfire to design and sell high-quality, well-designed company swag—hoodies, hats, mugs, tote bags.

    • Why it works: Employees get cool gear, and the company’s brand gets promoted, all while raising money.
    • Pro-Tip: Run a design contest among employees for the swag. The winning design gets bragging rights and a prize.

  2. Virtual Bake Sale / Cookbook: A digital twist on a classic. Have employees submit their favorite recipes (and photos!) to create a beautiful digital company cookbook. Sell the PDF for a donation.

    • Why it works: It’s a collaborative project that creates a lasting, useful product.
    • Pro-Tip: As the team at Givebutter suggests, “Share sneak peeks on custom fundraising pages” to entice buyers.

  3. Online Shopping Fundraiser: This is the easiest one of all! Partner with a platform like ShopRaise or Goodshop. Employees install a browser extension, and when they shop at participating online stores, a percentage of their purchase is automatically donated to your chosen cause at no extra cost to them.

    • Why it works: It’s a “set it and forget it” fundraiser that meets people where they already are: shopping online.
    • Pro-Tip: Double the Donation calls this a “low-effort, high-reward fundraising opportunity,” and we couldn’t agree more.

💪 Virtual Challenge Fundraising Ideas: Push Limits, Raise Funds

Challenges are all about participation and viral sharing. They are often low-cost to set up and rely on social proof.

  1. The “Cutest Pet” Photo Contest: A guaranteed engagement magnet. Employees submit a photo of their pet for a small entry fee. Create an online gallery and have the entire company vote for the winner by making small donations.

    • Why it works: People LOVE showing off their pets. It’s pure, wholesome fun.
    • Pro-Tip: Have categories like “Funniest Pet,” “Best Costume,” and “Most Unlikely Friends” (e.g., a cat and a lizard).

  2. TikTok or Instagram Reels Challenge: Create a simple, fun challenge with a unique hashtag. It could be a dance, a lip-sync, or a “day in the life” challenge. For every employee who posts using the hashtag, the company donates a set amount.

    • Why it works: It leverages the power of modern social media and is perfect for engaging younger employees.
    • Pro-Tip: Get a few outgoing employees or leaders to post their videos first to break the ice.

  3. “Pie the Manager” Challenge: Set a fundraising goal for a specific department or the whole company. If the goal is met, a willing manager or executive agrees to get a pie in the face on a live Zoom call.

    • Why it works: The schadenfreude is real and a powerful motivator! It’s hilarious and humanizes leadership.
    • Pro-Tip: Create tiered goals. $1,000 gets a pie, $2,000 gets a bucket of slime, etc.

🎰 Virtual Sweepstakes Fundraising Ideas: Exciting Ways to Win and Give

Similar to raffles, but often with a grander prize. The legal distinction is important, so check your local laws! Generally, sweepstakes have a free method of entry available.

  1. The Dream Vacation Sweepstakes: Partner with a travel agency or use a service like Winspire to offer a high-value travel package. Donations earn entries into the sweepstakes.

    • Why it works: A big, aspirational prize can generate significant buzz and larger donations.
    • Pro-Tip: As RallyUp suggests, offering an “experience contest” is highly appealing. Make sure the prize is flexible with booking dates.

  2. “Tech Gadget of the Year” Sweepstakes: Offer the hottest new piece of tech as the prize, like the latest Apple iPhone or a PlayStation 5.

    • Why it works: Tech gadgets have universal appeal and high perceived value.
    • Pro-Tip: Purchase the item from a retailer with a good return policy in case the fundraiser doesn’t meet expectations (though it probably will!).

🌐 Crowdfunding Ideas for Workplace Fundraisers: Harnessing the Power of Networks

This is less of a single event and more of a campaign style, perfect for specific, tangible goals.

  1. “Fund-a-Need” Campaign: Instead of a general fund, break down the charity’s needs into specific, fundable items. “Your $25 donation buys a backpack of school supplies,” or “$50 provides a winter coat.”

    • Why it works: It makes the donation feel tangible and shows donors the direct impact of their contribution.
    • Pro-Tip: Use a platform that allows for a “giving tree” or itemized list where people can “claim” an item to fund.

  2. Team vs. Team Crowdfunding: Pit departments against each other in a friendly competition to see who can raise the most money for the cause.

    • Why it works: It taps into natural workplace rivalries and team pride. The Sales vs. Engineering showdown is a classic!
    • Pro-Tip: Offer a prize to the winning team, like a catered lunch or bragging rights (and a trophy) until the next fundraiser.

  3. Matching Gift Drive: This is a powerhouse. Secure a commitment from the company (or a senior leader) to match all employee donations up to a certain amount.

    • Why it works: It doubles the impact of every single donation, which is a massive incentive for employees to give.
    • Pro-Tip: Promote it heavily: “Your $50 donation becomes $100 for a limited time!” Create a sense of urgency.

  4. Text-to-Give Campaign: The ultimate in convenience. As Double the Donation highlights, this is a fantastic way to capture in-the-moment generosity.

    • Why it works: It’s incredibly fast and easy. Perfect for a quick push during an all-hands meeting or live event.
    • Pro-Tip: Set up a keyword (e.g., text ACME to 50155) and promote it everywhere. The auto-response should link directly to your mobile-friendly donation page.

📈 Measuring Success: How to Track and Analyze Your Virtual Fundraising Results


Video: 20 Virtual Fundraising Ideas for Nonprofit Organizations.








You did it! The event is over, the money is counted… but how do you really know if it was a success? Going beyond the total dollar amount is key to understanding your impact and planning even better events in the future.

Key Performance Indicators (KPIs) to Track

Think of these as the vital signs of your fundraising campaign.

KPI What It Measures How to Track It
Total Funds Raised The most obvious one! The gross amount collected. Your fundraising platform’s dashboard.
Participation Rate The percentage of your total workforce that actively participated (donated, signed up, etc.). (Number of Participants / Total Employees) x 100
Average Donation Size The average amount given per donation. Total Funds Raised / Number of Donations
New Donor Rate The percentage of donors who have never given to a company fundraiser before. Compare donor lists from past and present campaigns.
Social Media Reach/Engagement How many people saw and interacted with your campaign online. Social media analytics (likes, shares, comments, hashtag usage).
Employee Feedback Score How much your team enjoyed the event and felt connected. A simple post-event survey using SurveyMonkey or Google Forms.

Tools for Tracking and Analysis

You don’t need a data science degree for this. The right tools do the heavy lifting.

  • Your Fundraising Platform: Most modern platforms like Givebutter or Classy have robust, built-in analytics dashboards. This is your command center.
  • Google Analytics: If you’re driving traffic to a custom landing page, Google Analytics can tell you where your visitors came from, how long they stayed, and what they clicked on.
  • Simple Spreadsheets: For tracking things like participation rates or comparing team leaderboards, a good old Google Sheet or Microsoft Excel spreadsheet is your best friend.

By analyzing this data, you might discover that while the virtual auction raised more money, the virtual walkathon had a 40% higher participation rate and overwhelmingly positive feedback. That’s valuable intel for planning your next event!

🤝 Engaging Your Team: Tips for Motivating Employees to Participate and Donate


Video: How to be a better fundraiser | Kara Logan Berlin | TEDxSantaClaraUniversity.








Here’s the secret: a successful workplace fundraiser is 20% idea and 80% engagement. You can have the most brilliant concept in the world, but if your team isn’t excited, it will fall flat. So, how do you light that fire?

✅ Do: Make it a Story, Not a Transaction

People are moved by stories, not statistics.

  • Show the “Why”: Don’t just name the charity. Share a video or a story about the specific people or community they help. Make it real.
  • Share the Impact: Constantly translate dollars into impact. “We’re only 10 backpacks away from our goal!” is more motivating than “We’re at 80% of our financial target.”

❌ Don’t: Make it Feel Mandatory

The moment fundraising feels like a top-down directive, the joy is gone.

  • Emphasize Fun and Choice: Frame it as a fun, voluntary activity that brings people together.
  • Offer Multiple Ways to Participate: Not everyone can donate money. Allow people to participate by volunteering time, sharing on social media, or joining the event itself.

✅ Do: Gamify Everything!

A little friendly competition goes a long way.

  • Leaderboards: Publicly display leaderboards for top individual fundraisers and top teams. The bragging rights are a powerful motivator.
  • Badges and Achievements: Award digital badges for milestones: “First Donation,” “Super Sharer,” “Team Captain.”
  • Team Competitions: The classic Sales vs. Marketing or a battle of the office floors. The prize can be as simple as a trophy and ultimate glory.

❌ Don’t: Underestimate Leadership’s Role

Your team looks to its leaders for cues.

  • Get Execs Involved: A video from the CEO, a manager being the first to sign up, or leaders actively participating on the leaderboard sends a powerful message.
  • The “Pie the Manager” Effect: As we mentioned, having leaders be good sports and offer themselves up as incentives is fundraising gold.

✅ Do: Communicate, Communicate, Communicate

You can’t over-communicate during a campaign.

  • Kick-off with a Bang: Launch the campaign during an all-hands meeting for maximum visibility.
  • Provide Regular Updates: Send daily or every-other-day updates on progress, with shout-outs and photos. Use Slack, Teams, and email.
  • Celebrate the Finish Line: Announce the final results with fanfare and express sincere gratitude to every single person who participated.

🔧 Essential Tools and Platforms for Virtual Workplace Fundraising


Video: Tools and Ideas for Virtual & Hybrid Fundraising Events.







Choosing the right digital toolkit is like picking the right running shoes—it can make the entire experience smoother, more efficient, and far more enjoyable. Here’s a breakdown of some of the best platforms out there, so you can pick the perfect one for your event.

Walkathon Virtual™ Spotlight

Okay, we might be a little biased, but when it comes to any kind of “a-thon” (walking, running, cycling, even reading!), we’ve built the platform we always wanted to use.

  • What it is: A specialized platform designed for virtual fitness challenges.
  • Key Features: Seamless integration with fitness trackers (Strava, Fitbit, etc.), live leaderboards, robust team and individual fundraising pages, and engaging event maps.
  • Best For: Virtual 5Ks, month-long step challenges, cycle-a-thons, and any event where tracking activity is central. It’s built to foster competition and wellness simultaneously.

All-in-One Fundraising Platforms

For events like galas, auctions, raffles, or general crowdfunding, these platforms are your Swiss Army knives.

Platform Key Features Best For Pricing Model (General)

Givebutter		 Free-to-use platform with donation forms, event ticketing, auctions, and peer-to-peer. Known for its modern interface and huge feature set. A wide variety of events; great for organizations wanting a powerful, free option. Free, with optional tips for donors to cover platform costs.

RallyUp		 Excellent for experience-based fundraising like raffles, sweepstakes, and auctions. Strong visuals and easy setup. A-thons, raffles, auctions, and sales. When you want to run multiple types of fundraisers at once. Offers both free and percentage-based pricing tiers depending on the features used.

Classy		 A premium, robust platform with beautiful, customizable campaign pages. Strong in peer-to-peer and recurring giving. Larger organizations or campaigns where brand aesthetic and a seamless donor experience are top priorities. Subscription-based.

GoFundMe Charity		 The nonprofit arm of the well-known crowdfunding site. Simple, trusted, and great for straightforward peer-to-peer campaigns. Simple crowdfunding or team-based fundraising where ease of use is the main concern. Free, with standard payment processing fees.

👉 Shop these platforms on:

💡 Creative Incentives and Rewards to Boost Virtual Fundraising Participation


Video: Inspiration Station: Creative Virtual Fundraising Ideas from Real Nonprofits.








Let’s talk motivation! While doing good is its own reward, a little extra incentive never hurts. The right prizes can turn passive observers into active participants. Think beyond the generic gift card and get creative!

Our trainer, Chloe, once saw a company offer “Pie the Manager” as the top prize for their virtual walkathon. The CEO was a great sport, and they raised 200% of their goal because every department wanted to be the one to “win” the pie. The best incentives create buzz and are unique to your company culture.

Individual Rewards (For Top Fundraisers)

  • The Gift of Time: An extra day (or half-day) of PTO. This is often the most coveted prize.
  • The Corner Office: The top fundraiser gets to use the CEO’s office (or best parking spot) for a week.
  • Professional Development: A ticket to a virtual conference of their choice or a subscription to a platform like MasterClass or LinkedIn Learning.
  • Curated Gift Boxes: Use a service like Cratejoy or BoxFox to send a personalized gift box tailored to

🏁 Conclusion: Wrapping Up Your Virtual Fundraising Journey

silhouette of people

Phew! What a journey we’ve taken together through the vibrant world of virtual fundraising ideas for the workplace. From quick tips that set you up for success, to the nitty-gritty of platforms, engagement strategies, and creative event ideas — you now have a comprehensive playbook to launch your own impactful virtual fundraiser.

Remember Mike’s story from the start? The software company that doubled their goal by embracing the virtual format and making it fun? That’s the magic you’re after. Virtual fundraising isn’t just about collecting donations; it’s about building community, boosting morale, and creating lasting memories — all while making a difference.

If you’re wondering whether to use a specialized platform like Walkathon Virtual™ or a more general tool like Givebutter or RallyUp, consider your event’s nature. For fitness challenges and walkathons, Walkathon Virtual™ offers unmatched integration with fitness trackers and team-building features. For auctions, raffles, or multi-format campaigns, Givebutter and RallyUp provide versatile, user-friendly options.

Pros of Walkathon Virtual™:
✅ Seamless fitness tracker integration
✅ Real-time leaderboards and team features
✅ Tailored for wellness and activity-based fundraisers

Cons:
❌ Less suited for non-activity fundraisers like auctions or sales
❌ Smaller platform compared to giants like Givebutter, which may offer more diverse features

Our confident recommendation? If your workplace fundraiser involves walking, running, or cycling, Walkathon Virtual™ is your go-to platform. For broader virtual fundraising needs, explore Givebutter or RallyUp to find the best fit.

And what about those lingering questions? How do you keep your team motivated? How do you measure success? We’ve answered those with practical advice and tools. The key takeaway: engagement and storytelling trump everything else. Make your fundraiser a shared adventure, not a chore.

So, what are you waiting for? Lace up those virtual sneakers, rally your team, and start planning your next big virtual fundraiser! Your cause — and your coworkers — will thank you.

Ready to dive deeper or shop for the perfect tools and swag? Here are some curated links to help you get started:

Platforms and Tools

Fitness Trackers and Gear

Books on Fundraising and Virtual Events

  • The Art of Fundraising: How to Raise Money and Make a Difference by Stanley Weinstein — Amazon Link
  • Virtual Events: The Ultimate Guide to Creating Successful Online Experiences by Heather Hansen — Amazon Link
  • Peer-to-Peer Fundraising: How to Raise Money and Engage Supporters by Jeff Shuck — Amazon Link

❓ Frequently Asked Questions About Virtual Fundraising Ideas for the Workplace


Video: Creative Virtual Fundraising Ideas from Real Nonprofits with Abby Jarvis.







What are some creative ways to engage employees in virtual fundraising events?

Engagement is the heartbeat of any successful fundraiser. To spark enthusiasm, make it fun and interactive. Use gamification elements like leaderboards, badges, and team competitions. Incorporate social media challenges with unique hashtags to encourage sharing and viral participation. Offer creative incentives such as “Pie the Manager,” extra PTO, or personalized gift boxes. Importantly, tell compelling stories about the cause to create emotional connections. Also, leverage leadership involvement to set the tone and inspire participation.

How can I organize a successful virtual charity walk or run for my company?

Start by setting a clear goal and selecting a platform that integrates with popular fitness trackers — we recommend Walkathon Virtual™ for its seamless user experience. Promote the event early using multiple communication channels, including email, Slack, and company meetings. Encourage team formation to foster camaraderie and friendly competition. Provide participants with easy-to-follow instructions on tracking and submitting their activity data. Keep momentum with regular updates, shout-outs, and mid-event challenges. Finally, celebrate your collective achievement with a virtual awards ceremony or recognition event.

What are the best virtual fundraising platforms for workplace giving campaigns?

Several platforms excel depending on your event type:

  • Walkathon Virtual™: Best for fitness challenges and virtual a-thons with integrated activity tracking.
  • Givebutter: A versatile, user-friendly platform ideal for auctions, ticketed events, and peer-to-peer campaigns.
  • RallyUp: Great for raffles, sweepstakes, and multi-format fundraisers with strong visuals.
  • Classy: Premium option for larger organizations needing customizable campaigns and recurring giving features.
  • GoFundMe Charity: Simple, trusted crowdfunding for straightforward campaigns.

Choosing the right platform depends on your event’s goals, budget, and desired features.

How can virtual fundraising events, such as walkathons, boost employee morale and teamwork?

Virtual fundraising events create shared goals that transcend daily work tasks, fostering a sense of purpose and community. Participating in challenges like walkathons encourages physical activity, which boosts mental health and energy levels. Team-based events promote collaboration and friendly competition, breaking down silos and building relationships across departments. Moreover, supporting meaningful causes together enhances employees’ pride in their company, improving retention and job satisfaction. As Deloitte Insights confirms, companies with strong purpose-driven cultures experience significantly lower turnover.

How do I ensure inclusivity in virtual workplace fundraisers?

Inclusivity means designing events that accommodate diverse abilities, interests, and schedules. Offer multiple ways to participate — donating, volunteering, sharing on social media, or joining low-impact activities like virtual trivia or photo contests. Avoid physical challenges that exclude those with mobility limitations unless alternatives are provided. Schedule events at varied times or make them asynchronous to accommodate different time zones and work hours. Solicit feedback from employees to understand barriers and preferences, and communicate clearly that participation is voluntary and valued in all forms.

Raffles and sweepstakes are regulated differently depending on your jurisdiction. Generally, raffles are considered gambling and may require permits or licenses, while sweepstakes must offer a free method of entry to avoid gambling classification. Always check local laws and consult legal counsel before launching these events. Platforms like RallyUp provide compliance guidance and tools to help you navigate these complexities safely.

Ready to take your workplace fundraising to the next level? Dive into these resources, pick your favorite ideas, and get your team moving — literally and figuratively! Your next virtual fundraiser is just a few clicks away. 🚀

Jacob
Jacob
Articles: 265

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending now

How Do You Create a Walkathon? 12 Expert Steps to Success (2025) 🚶‍♂️
Featured image for 15 Best Free Virtual Walking Apps to Try in 2025
15 Best Free Virtual Walking Apps to Try in 2025 🚶‍♀️
[2023] How to Plan a Walkathon Fundraiser: A Complete Guide to Success
Featured image for How to Track Your Virtual Walkathon Progress Like a Pro 2025
How to Track Your Virtual Walkathon Progress Like a Pro (2025) 🚶‍♀️