How to Get Sponsors for a Walkathon [2023]

Are you organizing a walkathon and looking for sponsors to support your event? Securing sponsors can provide financial resources and promotional benefits that can take your walkathon to the next level. In this article, we will provide you with expert advice on how to get sponsors for a walkathon. Whether you’re a seasoned event organizer or a first-time walkathon planner, these tips will help you attract sponsors and make your event a success.

Quick Answer

To get sponsors for a walkathon, follow these key tactics:

  1. Research potential sponsors and understand their values and target audience.
  2. Craft a compelling sponsorship proposal that highlights the benefits for sponsors.
  3. Use data and statistics to support your pitch and demonstrate the potential reach of your event.
  4. Reach out to potential sponsors through personalized emails or phone calls.
  5. Follow up with sponsors and maintain regular communication throughout the sponsorship process.
  6. Provide sponsors with recognition and promotional opportunities during the walkathon.
  7. Evaluate the success of the sponsorship and express gratitude to sponsors after the event.

Now, let’s dive deeper into each of these tactics and explore additional tips and strategies to help you secure sponsors for your walkathon.

Quick Tips and Facts

Before we delve into the details, here are some quick tips and facts to keep in mind:

  • Tip: Start early! Give yourself plenty of time to research, reach out, and negotiate with potential sponsors.
  • Fact: According to a survey conducted by EventMB, 75% of event organizers reported that sponsorships were their primary source of revenue.
  • Tip: Customize your sponsorship proposals to fit the specific needs and interests of each potential sponsor.
  • Fact: In-kind sponsorships, where sponsors provide goods or services instead of cash, can be a valuable alternative for sponsors who may not have a large budget.
  • Tip: Don’t be afraid to think outside the box when it comes to potential sponsors. Consider local businesses, community organizations, and even individuals who may be interested in supporting your cause.

Now that we have covered the basics, let’s explore each step in more detail.

1. Research Potential Sponsors

The first step in securing sponsors for your walkathon is to research potential sponsors who align with your event’s mission and values. Look for companies or organizations that have a history of supporting similar events or causes. Consider the following when researching potential sponsors:

  • Relevance: Look for sponsors whose products, services, or values align with the purpose of your walkathon. For example, if your walkathon is focused on raising awareness for a specific health issue, reach out to companies in the healthcare industry.
  • Local Connections: Consider local businesses or organizations that have a presence in your community. They may be more likely to support a local event and can provide valuable resources and connections.
  • Previous Sponsorships: Research companies that have sponsored similar events in the past. This indicates that they are open to supporting events like yours and may be more receptive to your proposal.

Once you have identified potential sponsors, gather information about their target audience, marketing goals, and any previous sponsorships they have been involved in. This information will be crucial when crafting your sponsorship proposal.

2. Craft a Compelling Sponsorship Proposal

A well-crafted sponsorship proposal is essential to attract sponsors for your walkathon. Your proposal should clearly outline the benefits of sponsoring your event and how it aligns with the sponsor’s goals. Here are some key elements to include in your proposal:

  • Event Overview: Provide a brief description of your walkathon, including the date, location, and expected number of participants.
  • Audience Profile: Describe the demographics and interests of your target audience. Highlight how sponsoring your event can help the sponsor reach their target market.
  • Sponsorship Levels: Offer different sponsorship levels with varying benefits. This allows sponsors to choose the level that best suits their budget and marketing objectives.
  • Promotional Opportunities: Outline the various ways sponsors will be recognized and promoted during the walkathon. This can include logo placement on event materials, social media shoutouts, and speaking opportunities.
  • ROI and Data: Use data and statistics to support your pitch. Provide information on the reach and engagement of your event, such as social media followers, website traffic, and previous event attendance.

Remember to customize your proposal for each potential sponsor. Show them that you have done your research and understand how their sponsorship can benefit their business.

3. Reach Out to Potential Sponsors

Once you have your sponsorship proposal ready, it’s time to reach out to potential sponsors. Personalized communication is key to grabbing their attention and showing that you value their support. Here are some tips for reaching out to potential sponsors:

  • Email: Send a personalized email to the appropriate contact at the company. Introduce yourself, explain the purpose of your walkathon, and attach your sponsorship proposal.
  • Phone Call: If you have a contact person’s phone number, consider making a phone call to introduce yourself and discuss the sponsorship opportunity. Be prepared with a short pitch and be respectful of their time.
  • Networking Events: Attend local networking events or industry conferences where you may have the opportunity to meet potential sponsors in person. Use these events to establish connections and discuss your walkathon.

Remember to follow up with potential sponsors after your initial outreach. Persistence and regular communication can help build relationships and increase the chances of securing a sponsorship.

4. Provide Recognition and Promotional Opportunities

Once you have secured sponsors for your walkathon, it’s important to provide them with the recognition and promotional opportunities promised in your sponsorship proposal. This not only shows your appreciation but also helps sponsors maximize their return on investment. Here are some ways to recognize and promote your sponsors:

  • Logo Placement: Display sponsor logos prominently on event materials such as banners, t-shirts, posters, and brochures.
  • Social Media Shoutouts: Give sponsors a shoutout on your walkathon’s social media platforms. Tag them in posts and encourage participants to engage with their brand.
  • Speaking Opportunities: If appropriate, offer sponsors the opportunity to speak at the walkathon or host a booth to promote their products or services.
  • Thank You Packages: After the walkathon, send personalized thank you packages to sponsors. Include photos from the event and any media coverage to show the impact of their support.

By providing recognition and promotional opportunities, you not only fulfill your obligations as a sponsor but also build a strong foundation for future partnerships.

5. Evaluate Success and Express Gratitude

After your walkathon is over, take the time to evaluate the success of the sponsorship and express gratitude to your sponsors. This will help you understand what worked well and identify areas for improvement in future events. Here are some steps to follow:

  • Evaluation: Review the sponsorship’s impact on your walkathon. Did the sponsor’s involvement contribute to the success of the event? Gather feedback from sponsors and participants to gain insights for future sponsorships.
  • Gratitude: Send personalized thank you notes or emails to sponsors, expressing your appreciation for their support. Include specific examples of how their sponsorship made a difference.

Maintaining positive relationships with sponsors is crucial for future events. By showing your gratitude and acknowledging their contribution, you increase the likelihood of securing their support again in the future.


macbook pro displaying group of people

How do you get sponsors for an event?

To get sponsors for an event, follow these steps:

  1. Research potential sponsors who align with your event’s mission and values.
  2. Craft a compelling sponsorship proposal that highlights the benefits for sponsors.
  3. Reach out to potential sponsors through personalized emails or phone calls.
  4. Provide recognition and promotional opportunities for sponsors during the event.
  5. Evaluate the success of the sponsorship and express gratitude to sponsors after the event.

Read more about “… What is a Virtual Fundraiser? A Comprehensive Guide”

How do you get sponsors for charity walks?

To get sponsors for charity walks, follow the same steps as getting sponsors for an event. Additionally, emphasize the charitable aspect of your walkathon and how sponsors can contribute to a worthy cause. Highlight the impact their sponsorship can have on the community and the visibility they will receive as a result.

Read more about “… How Does a Virtual Walk Work?”

How does a walkathon make money?

A walkathon can make money through various revenue streams, including:

  • Sponsorships: Securing sponsors who provide financial support or in-kind donations.
  • Registration Fees: Charging participants a fee to register for the walkathon.
  • Fundraising: Encouraging participants to raise funds from friends, family, and colleagues.
  • Merchandise Sales: Selling walkathon-branded merchandise such as t-shirts, water bottles, or wristbands.
  • Donations: Accepting direct donations from individuals or organizations who want to support the cause.

By diversifying your revenue streams, you can maximize the financial success of your walkathon.

Read more about “… Hosting a 5K Fundraiser: The Ultimate Guide to Success”

How can I get someone to sponsor me?

To get someone to sponsor you, follow these steps:

  1. Identify individuals or organizations who may be interested in supporting your cause.
  2. Craft a personalized sponsorship proposal that clearly outlines the benefits for the sponsor.
  3. Reach out to potential sponsors through personalized emails or phone calls.
  4. Provide regular updates on your progress and the impact their sponsorship is making.
  5. Express gratitude and provide recognition to sponsors for their support.

Remember to tailor your approach to each potential sponsor and highlight how their sponsorship can make a difference in achieving your goals.


Securing sponsors for a walkathon is a crucial step in organizing a successful event. By following the tactics outlined in this article, you can attract sponsors who align with your mission and provide the necessary resources to make your walkathon a memorable experience. Remember to research potential sponsors, craft a compelling sponsorship proposal, reach out with personalized communication, provide recognition and promotional opportunities, evaluate the success of the sponsorship, and express gratitude to your sponsors. With these strategies in place, you’ll be well on your way to securing sponsors for your walkathon and creating a meaningful event for participants and sponsors alike.

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